Natasha Bhatia CC'14
A new business from Dallas, TX, Jatalo, sells urban bracelets and backpacks, but it’s more than just your regular backpack company.
This summer when Jatalo founder, 17-year-old Aditya Viswanathan, visited family in India, he found that village children were unable to attend school because of financial need. The education in India is primarily through privately funded village schools, and tuition can be subsidized for less fortunate students. However, the cost of textbooks and related supplies still falls upon the families and, at times, keeps children out of school. Naturally curious and eager to learn, these kids may listen in on classes by peering over the school walls, but they cannot attend as full students. He came back to America with the problem in mind and created Jatalo to do something about it.
The model is simple. For every bracelet Jatalo sells, they donate a textbook to a child in need. For every backpack they sell, they donate a year’s worth of textbooks to a child in need. One backpack at a time, Jatalo is looking to end illiteracy worldwide.
Jatalo’s impact has already been felt halfway across the globe in Mumbai, India. 8th grader Shelar Shraddha Harish writes, “I am very thankful to my sponsor for helping in my education and studies, and I give a promise that I will do my best.”
Columbia students receive a 10% discount at Jatalo with code books71.